I'm a graphic designer with over 15 years of experience.
Here's a look at where I've been.

Baas Creative

Senior Designer

June 2022 – Present

Grand Rapids, MI

Collaborate with creative director, copywriters, and strategists to design and implement brand strategy for a large healthcare provider.

Effie

Creative Director

October 2019 – Present

Grand Rapids, MI

Conceptualize, design, and create brand, website and marketing material for
Effie, a home workout equipment brand.

Strategize the development and execution of the brand vision.

Greater Grand Rapids Bicycle Coalition

Creative Director

June 2019 – Present

Grand Rapids, MI

Oversee and lead the board in strategizing and executing our vision to develop Greater Grand Rapids into a vibrant and equitable bicycling community.

Kynda

Creative Lead / Creative Director

November 2014 – June 2022

Grand Rapids, MI

Manage and lead a team of three designers to assist various clients with marketing, advertising, branding, social media, and any other design needs as necessary.

Work with project manager and developer to strategize, design, and build websites. 

Lake Effect

Junior Graphic Designer

January 2015 – April 2016

Traverse City, MI

Collaborate with lead designer to design and build websites for various clients in northern Michigan, which included Finlandia University, Grand Traverse Regional Land Conservancy, Empire Chamber of Commerce, and Pictured Rocks Cruises.

Conceptualize, design, and create various marketing pieces for clients.

OXX Products

Graphic Designer

May 2014 – September 2014

Grand Rapids, MI

Conceptualize, design, and create brand book, user guide, and quick start guide for the CoffeeBoxx, a ruggedized coffee maker being released this November.

Assist Marvel Citizen, a design firm in Minneapolis, with initail branding, packaging, and other various brand assets for the OXX brand launch this November.

Hexarmor

Graphic Designer

November 2013

Grand Rapids, MI

Work along side product development to create designs and graphics for existing products.

Collaborate with the graphic designer to help create package designs and marketing material.

Photographed product and edited existing product photos for packaging and
promotional pieces.

Kendall College of Art & Design

Bachelor of Fine Arts in Graphic Design

May 2013

Grand Rapids, MI

Deans List: 2009, 2010, 2011, 2012
Graduated with Honors